Key Marketing Resources
Find company data and journal articles in research databases:
- Gale Business: Insights Global This link opens in a new window
Primarily full text case studies, statistical data, news articles, journal articles, and topical reference materials organized by company, industry, and country; includes SWOT reports
- Business Source Complete This link opens in a new window
Selected full text articles from journals, magazines, and trade publications, including industry and country reports, MarketLine company profiles, SWOT analyses, and more
- Mergent Intellect This link opens in a new windowProvides industry profiles, data, and descriptions on worldwide public and private companies from Dun and Bradstreet, U.S. consumer information, and more
- Plunkett Research This link opens in a new windowAnalyzes industry trends, including finances, markets, technologies, deregulation, research/development and globalization; also includes industry statistics, company profiles, glossaries, and more
- Nexis Uni This link opens in a new window
Primarily full text for news sources from around the world, including broadcast transcripts, plus law review journals, statutory, case law, and other legal resources, company and industry information, and more
- Wall Street Journal This link opens in a new window
1983 to present; full text of the newspaper's Eastern edition
- Regional Business News This link opens in a new window
Selected full text for primarily U.S. business-related newspaper and trade publications; also includes radio and TV news transcripts
- RMA eStatement Studies This link opens in a new window
Financial ratio benchmarks for over 775 industries, organized by North American Industry Classification System (NAICS) codes
- Key Business Ratios This link opens in a new windowDun & Bradstreet's competitive benchmarking data of public and private companies
More databases for marketing
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Research Consultation Desk (Bayou Bldg., room 2402, 2nd floor)
- 281-283-3910 (voice) and 281-816-4341 (text)
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