Streaming Video on Demand
- Academic Video Online: Premium This link opens in a new windowMultidisciplinary. Includes Business and Economics videos from Alexander Street Press.
- Films on Demand This link opens in a new windowOnline educational videos from Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Sample videos from Films on Demand database
Cracking the Advertising Code This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Advertising strategy includes the message and the medium. Online marketing is an especially good way to reach teen consumers.
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