(3:31) How to find company profiles, industry reports, financial data, journal articles, rankings, and more
(2:55) How to find articles about a company, company data, and MarketLine company profile reports with SWOT analyses
(2:33) Learn how to find Nexis Uni's (formerly LexisNexis Academic) Company Dossier search forms, options for identifying companies, and the types of information provided.
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Cracking the Advertising Code This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Advertising strategy includes the message and the medium. Online marketing is an especially good way to reach teen consumers.
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