Marketing: Videos

Library resources and helpful information for your research on marketing.

Streaming Video on Demand

Tutorials for Finding info about a Company

(3:31) How to find company profiles, industry reports, financial data, journal articles, rankings, and more

(2:55) How to find articles about a company, company data, and MarketLine company profile reports with SWOT analyses

(2:33) Learn how to find Nexis Uni's (formerly LexisNexis Academic) Company Dossier search forms, options for identifying companies, and the types of information provided.

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Library floor plans

Get a Video UHCL Doesn't Own

Sign in to OneSearch, and use the Request feature if a UH library has an available copy.

Or submit a Multimedia (DVD/Audio) Request form via ILLiad.

Sample videos from Films on Demand database

 Cracking the Advertising Code  This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Advertising strategy includes the message and the medium. Online marketing is an especially good way to reach teen consumers.

Find Videos in the Library Catalog



Advanced Search

For a known video, search OneSearch by the video title. Use quotation marks for an "exact phrase." If needed, select and apply the Resource Type filter Videos to results.

To find videos on a topic using Advanced Search:

  • select UHCL Books and Media
  • enter relevant search terms (e.g., prejudice OR discrimination)
  • select material type Video/Film
  • click Search

Shows sample search as described above

You may wish to change Sort by in results from Relevance to Date-newest as shown below.

Shows results sorted by date newest

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