Marketing: Videos

Library resources and helpful information for your research on marketing.

Streaming Video on Demand

Tutorials for Finding info about a Company

(3:31) How to find company profiles, industry reports, financial data, journal articles, rankings, and more

(2:55) How to find articles about a company, company data, and MarketLine company profile reports with SWOT analyses

(2:33) Learn how to find Nexis Uni's (formerly LexisNexis Academic) Company Dossier search forms, options for identifying companies, and the types of information provided.

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Where is it?

Library floor plans

Get a Video UHCL Doesn't Own

 

  1. Use the Library Catalog's Request feature if a UH library has a copy available.
  2. Or submit a Book Request form (add "VIDEO" or "DVD" after the title).

Sample videos from Films on Demand database

 Cracking the Advertising Code  This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Advertising strategy includes the message and the medium. Online marketing is an especially good way to reach teen consumers.

Find Videos in the Library Catalog

For a known video, search by title, or use Advanced Keyword search to:

  • enter relevant search terms
  • include one or more video format limiters (DVD, Online Video, Blu-ray, Video Cassette)

Advanced search for prejudice or discrimination with limiters for format Blu-ray, DVD, Online Video, or Video Cassette and location UHCL

Sample results for a DVD located in the Media Shelves area on the library's main floor and for an online, streaming video:

Shows location, classification number, and status information for DVD and title link for online video

Bayou Building 2402, 2700 Bay Area Blvd, Houston, TX 77058-1002