Building Buzz: (Scientists) Communicating Science in New Media Environments."Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on Twitter, can contribute to a scholar’s scientific impact." (Liang et al.)
Liang, X., Su, L. Y. F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., . . . Corley, E. A. (2014). Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly, 91(4), 772-791. doi: 10.1177/1077699014550092