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Qualitative or Quantitative?

VandenBos, G. R. (Ed.) (2007). APA dictionary of psychology. Washington, DC: American Psychological Association.
From pp.762-763:

  • qualitative data:  "data that are not expressed numerically, such as descriptions of behavior and experience. If desired, qualitative data can often be expressed quantitatively..."
  • qualitative evaluation:  "an evaluation method that yields narratives gathered primarily from unstructured methods of data collection, naturalistic observation, and existing records..."
  • quantitative data:  "data expressed numerically, such as test scores or measurements of length or width..."
  • quantitative evaluation:  "an evaluation method that yields numerical indices gathered primarily from formal (objective) methods of data collection, systematic and controlled observation, and a prescribed research design..."
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