OneSearch is like Google for the library. It searches almost all of the library's databases at once. Use the filters on the left of a results screen to refine and narrow your results.
Sample searches:
effectiveness of celebrity endorsement
Do advertisements that use celebrities work well?
"celebrity endorsements" consumer behavior
Selected full text articles from journals in a wide range of subjects, plus magazines, reports, books, and more
Sample citation:
Gong, W., & Li, X. (2017). Engaging fans on microblog: The synthetic influence of parasocial interaction and source characteristics on celebrity endorsement. Psychology & Marketing, 34, 720-732. doi:10.1002/mar.21018
Use OneSearch to look for a DOI (digital object identifier) or to search for a distinctive "exact phrase" from the article title. Add an author name if needed.
Examples:
A library database contains information about the contents of magazines, newspapers, academic journals, and sometimes books, organized in a structured way to facilitate searching. While some databases cover a wide area of interests, most focus on a specific area of study such as Politics, Literature, Agriculture, or Women's Studies.
While some databases contain Full Text of an article or document, others don't. When an individual database lacks full text for an item, click on Find It @ UHCL to check if full text is available from another source via OneSearch.
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